Affording sustainability

Zusatztext

This volume explores sustainability through the lens of governance and the environmental and social impact of corporate decision-making, addressing the key questions facing those who are leading this transformation: What organisational and procedural models are most effective? What are the real costs of a sustainability-oriented culture, and to what extent must it permeate every level of the company? Among the topics examined are the importance of legal support and the role of artificial intelligence in designing and monitoring sustainability practices. The book also includes interviews (available online as well for a multimedia reading experience) with fourteen prominent Italian figures from the business, academic and institutional worlds, who offer a concrete overview of how to implement a responsible model of governance. Foreword by Fabio Pompei, illustrations by Nicolò Canova.

Autorenportrait

Deborah Zani is a prominent figure in the Italian managerial arena, with a career characterised by innovative leadership in the sustainability sector and eco-friendly construction. Former CEO of Rubner Haus, a leading company in the wooden houses and sustainable construction sector, she led the transformation of the company towards an improved business model informed by respect for contemporary values. Today she sits on the Board of Directors of the Polieco Group, offering her experience in sustainability governance and product innovation. She is a Board member of FGP Srl, holding of the family branch which control 50% of Ponti SpA. Previously, she held the role of brand consultant for the German company Brand Trust and, before that, she was employed by the management company Fredmund Malik di San Gallo in Switzerland, for corporate communications, in close collaboration with the legal department. Author of the essay "Sostenibilità e profitto. Il binomio del successo nel prossimo futuro" ("Sustainability and profit. A winning combination for the near future", Mondadori, Milan 2021, winner of the Nabokov Prize and finalist for the City of Como Literary Award), has shown through her research that profit can be a key lever to embark upon and stay the course towards sustainability. She also published the volume "Competere con il brand sul mercato globale. Guida pratica alla costruzione efficace dell'immagine di marca, alla valorizzazione e all'enforcement di successo dei marchi" ("Competing with brands in the global market. A guide to building an effective brand image, for the enhancement and enforcement of brand success") (Filodiritto, 2017) in collaboration with Cesare Galli and Daniela Mainini. Her research and publishing work has focused on the analysis of governance models which will enable companies to effectively integrate sustainability into corporate strategy, moving beyond a compliance-driven mindset to embrace strategic opportunities. Through her work she has contributed to spreading a business culture which considers sustainability, not as an additional cost, but an investment in the future of the company and of society. Deborah Zani serves on the strategic committee of the Centro Studi Grande Milano.

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