Summary of the Book of Creativity

Zusatztext

Many giant institutions fell through time, despite their possession of all reasons for success when a kind of innovation appears in its products. This innovation does not show any threat, but in its interior the secret lies in changing the usual market shape, and the requirements of senior customers. What is the form of this innovation? How can it be dealt with and when, before it is a reason to withdraw the market from under the feet of those institutions

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