Non Financial Measures and Firm Performance

Zusatztext

Both financial and non-financial factors are used to measure the firm performance. But most of the firms in Pakistan only consider financial factors. Some important non-financial factors can make the firm performance better. This study considers only non-financial variables such as training, employees satisfaction, transformational leadership style, family ownership, role clarity and firm performance.

Autorenportrait

Asif Iqbal is working as Lecturer in Commerce at Punjab Group of College, Gojra Campus. His area of research is firm performance. Gohar Mahmood is a Lecturer at College of Commerce, Government College University, Punjab, Pakistan.

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