From TV to OTT: Impacts on the TV Industry in Hong Kong

Zusatztext

OTT is a new media to replace traditional TV industry. What happens to Hong Kong Market? Does Netflix's development will have an impact to the daily life of Hong Kong Citizen? We need to understand the business model in an academic framework and that will enhance our media students or consumers to start a new chapter in TV industry. We are living in a global village and our distance becomes closer and closer, new technology will create a significant impact that we cannot escape but we must face it in a reality. That is no longer be a myth. The co-authors of the book are: Yuman Chau, Gypsy Chan, Yoyo Lau, Jane Mok, Vanessa Chan.

Autorenportrait

Dr. David Ko is a Teaching Fellow in the Department of Marketing and Management at the Hong Kong Polytechnic University. He has a DBA from the Hong Kong Polytechnic University, a Master of Science in International Business, a Bachelor of Business Administration from the Chinese University of Hong Kong, and a Master of Business Administration.

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