Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Zusatztext

The book offers an original concept for analyzing, building and improving business models, which is used by the largest companies in the world, including Google, IBM, Ericsson. The authors offer a simple and understandable way to visually present the main basic elements that reveal the logic of the way the company has chosen to make a profit. A large sheet of paper and a block of stickers is all you need to master the author's method of creating business models. This deliberately simplistic approach allows you to get an overall strategic picture of the business, minimizing the discussion of specific tactical steps. Using stickers with short statements is an effective and quick way to build the basic elements of a business plan into a coherent system. This technique helps to present the work of the organization as a whole, and not a collection of separate functional units and production operations.

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