Business Cases volume 2

Zusatztext

These case studies are written from master program students at the University of Applied Sciences in Mannheim as part of the course "International Management" during the winter term 2014/2015. In these cases from international companies the development and strategic orientation are presented. Subsequently, the market situation, as well as strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.

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