The demand of middle-income people on luxury wedding services - Hanoi

Zusatztext

In these years during 2012 - 2014, the number of people finding wedding services providers was increasing and the term wedding planners became more popular. Of course, when the living standards increase, people will take care more about their life in general and their wedding in particular. However, wedding services usually expensive meanwhile not any one in Hanoi, Vietnam were willing to purchase for these kind of services. This book, therefore, provides the overview of wedding service market in Hanoi and shows the reasons why wedding services providing was a trend. There are a lot of factors that influence the decision of customers on purchasing wedding services. Quality of Food and catering or the price of services or the appearance of the wedding is the most influenced factor? These matters will be analyzed in this book. Then finally the demand of middle-income people on luxury wedding services in Hanoi will be answered.

Autorenportrait

Oanh H. Tran, MBA: Global Business at Coventry University London Campus. Communication staff at Centre for Women and Development, 2014. Business Consulting Staff at AIC Vietnam Co., Ltd, 2016, Hanoi.

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