Customer-Dominant Logic

Autorenportrait

<p><strong>Prof. Dr. Dr. h.c. mult. Manfred Bruhn </strong>is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics at the University of Basel and Honorary Professor at the Technical University of Munich. He is also the founder and Chairman of the Board of Directors of Prof. Bruhn & Partner AG (Basel, Switzerland). <strong><strong>Dr. Maxim Saleschus </strong></strong>is a postdoctoral researcher at the Faculty of Business, Economics and Social Sciences at the University of Hohenheim. <strong>Prof. Dr. Karsten Hadwich </strong>holds the Chair of Service Management at the Institute for Marketing and Management at the University of Hohenheim. Moreover, he is the Managing Partner of Prof. Bruhn & Partner AG (Basel, Switzerland).</p> <p> </p>

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