Strategic Equity Partnerships in Professional Football
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga, Event- und Impaktforschung
€53.49
(inklusive MwSt.)
Verfügbarkeit: Besorgungstitel, Festbezug
Zusatztext
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
Autorenportrait
Tobias Duffner is a former professional football player. Beside his sports career, he successfully graduated in sports management and holds an MBA from Liverpool John Moores University (in cooperation with the ECBM in London) as management student of the year 2014. In summer 2020 he aims to work as a management consultant.
Weitere Details
Erschienen: 29.07.2020
Umfang: xxviii, 353 S., 31 s/w Illustr., 353 p. 31 illus.
Sprache: ENG
Einband: KT
ISBN/EAN: 9783658313005
Umbreit-Nr.: 9611475
