Cross-Cultural Brand Personality and Brand Desirability
An Empirical Approach to the Role of Culture on this Mediated Interplay, Markenkommunikation und Beziehungsmarketing
€90.94
(inklusive MwSt.)
Verfügbarkeit: Besorgungstitel, Festbezug
Autorenportrait
Corinna Colette Vellnagel currently works as brand and marketing specialist in the field of employer branding at an automobile manufacturer. She is in charge of all HR marketing communication means, market research and benchmarking as well as the strategic employer branding.
Weitere Details
Erschienen: 14.08.2020
Umfang: xxiii, 251 S., 88 s/w Illustr., 251 p. 88 illus.
Sprache: ENG
Einband: KT
ISBN/EAN: 9783658311773
Umbreit-Nr.: 9542842
