Apple's leadership strategies. Steve Jobs and Tim Cook

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Research Paper (postgraduate) from the year 2014 in the subject Business economics - Miscellaneous, , language: English, abstract: This research paper is an attempt to examine the leadership strategies followed by the worlds most valuable company. Leadership is indeed one of the most important aspects of any company and Apple has displayed extraordinary breakthroughs right from when it was founded. Steve Jobs left the world on October 5, 2011 to leave Tim Cook as the CEO of Apple Inc. To a normal person who sees Apple from the outside as a company, there might have not been any noticeable changes. But there must have been some vicissitudes at least in the way Apple is functioning right now. There is no doubt that Steve Jobs created and raised Apple from a baby into a giant, and many believe that Apple has lost a well treasured leader. This research will compare and contrast the leadership styles of both the leaders in an attempt to find which one suits the company best, and also analyze if Cook really has the potential to be in the drivers seat of Apple.

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