Grundlagen des Vertriebs.

Zusatztext

'Fundamentals of Sales': 'Fundamentals of Sales' is published in its fourth edition and is thus regarded as a small standard work on the subject. The guiding principle is a demanding practical orientation without unnecessary academization, but always on the basis of scientific findings. The volume covers all essential contents for success factors in sales and distribution. The target readers are managers in marketing and sales as well as students in further education and at universities of applied sciences and scientific universities with a focus on marketing.

Autorenportrait

Werner Pepels studied at HAW and university (both business administration with focus on marketing and with diploma degrees) and worked for twelve years as a consultant (account executive, account director) in international advertising agencies and as a managing director (partner) in sales promotion agencies. He then worked for 27 years as a professor of business administration. During this time he led numerous projects, was engaged as head of studies, expert examiner, conference leader etc. and is proven by numerous publications with over 180,000 copies sold, many of them published at Duncker & Humblot.

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