Impact of Confectionary Products Advertising on Children Buying Behavior. A Case Study of Karachi

Zusatztext

Case Study from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Greenwich, language: English, abstract: The reason for study is to consider upon the effects of TV Advertising on kids and to recognize those basic effects which lead to social and dietary issue in kids. Effects of TV publicizing were distinguished as pointless obtaining, low healthful sustenance and realism. Television advertisements are considered as one of the most effective sources to influence the childrens buying behavior. In this research paper we examine how TV advertisements are associated with childrens behavior in todays children from six districts of Karachi city. I investigate the impact of different types of TV advertisements that was confectionery ads. Exposure in Advertisement and Repetition of Advertisement on childrens buying behavior. A questionnaire using likert scale was administrated to 200 parents both father and mother of children aged between 7 to 14 years school going children. Sample were drawn through convenience sampling approach from six districts of Karachi city, data were analyzed by using SPSS software. My research goal to answer the questions that whether the residential background of children i.e. rural, urban and semi urban areas of Karachi city has a changeable impact on the behavior due to the television advertisements. I also compare the impact of television advertisements among having different educational background and among those having different income level households.

Autorenportrait

Syed Salman Qadri is PhD Scholar at Department of Business Administration, Greenwich university, Karachi, Pakistan. His research interests are Marketing, Emerging Markets, Brands and Consumer Behaviour. He is good at qualitative as well as quantitative research methods. He has published few papers in Scopus indexed journals and presented papers in international conferences, he has conducted sessions as a guest speaker of entrepreneurship& marketing topics, qadrino1@gmail.com and ssq633@yahoo.com

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