The Chief Digital Officer (CDO) as a key driver of a successful digital transformation

Zusatztext

Project Report from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, course: Aktuelle Themen im Management, language: English, abstract: Digitisation is one of the most commonly used buzzwords of these days. Unfor- tunately, to many organisations it stays a buzzword and not a call to action. That is why many organisations have started to appoint CDOs who solely take care of the organisations digital transformation. At first, digitisation and other buzzwords are to explained and defined. After that the project will deal with the typical progress of a digital transformation and the typical tasks and challenges of a CDO. In the end the results of the investigations will be concluded and an outlook of the future of the CDO is given regarding if the CDO is only a short trend or will become a permanent member of the C-suite.

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