Barbie and Social Media

Zusatztext

<p class="MsoNormal" style="background: white;"><span style="font-family: 'Candara',sans-serif; color: black;"> </span><em><span style="font-family: 'Candara',sans-serif; color: black;">#Barbie and Social Media</span></em><span style="font-family: 'Candara',sans-serif; color: black;"> delves into Barbie&rsquo;s transformation from doll to global cultural icon&ndash;one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel&rsquo;s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie&rsquo;s identity and significance, <em>#Barbie and Social Media</em> offers a comprehensive examination of Barbie in the digital age.</span></p>

Autorenportrait

<p class="MsoNormal"><strong><span style="font-family: 'Candara',sans-serif; color: black;">Rebecca C. Hains</span></strong><span style="font-family: 'Candara',sans-serif; color: black;"> is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including <em>Growing Up With Girl Power: Girlhood on Screen and in Everyday Life</em> (2012); <em>The Princess Problem</em> (2014); <em>Cultural Studies of LEGO: More than Just Bricks</em> (2019); and <em>Supernatural Youth in Media</em> (2025).</span></p> <p class="MsoNormal"><span style="font-family: 'Candara',sans-serif; color: black;"> </span></p> <p class="MsoNormal"><strong><span style="font-family: 'Candara',sans-serif; color: black;">Emily R. Aguiló-Pérez</span></strong><span style="font-family: 'Candara',sans-serif; color: black;"> is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA. She has authored and co-edited numerous books and articles, including <em>An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play</em> (2022); <em>Islas Lectoras: Bibliografía infantil puertorriqueña </em>(2023); and <em>The Cultural Legacy of Disney: A Century of Magic</em> (2024). <em> </em></span></p>

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