Barbie and Social Media

Zusatztext

#Barbie and Social Media delves into Barbies transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattels strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbies identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.

Autorenportrait

Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on childrens media culture, including Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012); The Princess Problem (2014); Cultural Studies of LEGO: More than Just Bricks (2019); and Supernatural Youth in Media (2025).   Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA.  She has authored and co-edited numerous books and articles, including An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play (2022); Islas Lectoras: Bibliografía infantil puertorriqueña (2023); and The Cultural Legacy of Disney: A Century of Magic (2024).  

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