Barbie in the Media

Zusatztext

<p>What is the significance of Barbie&rsquo;s journey from toy aisles to screens? <em>Barbie in the Media </em>offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand&rsquo;s multifaceted media presence, this volume&rsquo;s chapters consider both Mattel&rsquo;s corporate storytelling about and fans&rsquo; reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts&mdash;inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand&rsquo;s media presence a fascinating site of contested meaning, worthy of the sustained critique that <em>Barbie in the Media </em>offers readers. </p>

Autorenportrait

<p>Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA. She has authored and co-edited numerous books and articles, including <em>An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play</em> (2022); <em>Islas Lectoras: Bibliografía infantil puertorriqueña</em> (2023); and <em>The Cultural Legacy of Disney: A Century of Magic</em> (2024). </p> <p>Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including <em>Growing Up With Girl Power: Girlhood on Screen and in Everyday Life</em> (2012); <em>The Princess Problem</em> (2014); <em>Cultural Studies of LEGO: More than Just Bricks</em> (2019); and <em>Supernatural Youth in Media</em> (2025).</p>

Weitere Details