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Disruptions, Diversity, and Ethics in Marketing

Cover von Disruptions, Diversity, and Ethics in Marketing

First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19,2024, Springer Proceedings in Business and Economics

Sergio Martínez-Puertas/Manuel Sánchez-Pérez/Cristina Segovia-López et

Springer Verlag GmbH

53.49

(inklusive MwSt.)

Verfügbarkeit: Besorgungstitel, Festbezug

Autorenportrait

Sergio Martínez-Puertas is Professor of Statistics and Operations Research in the Department of Mathematics at the University of Almería, Spain. His research areas include statistical modeling in marketing and optimization of classification algorithms. Manuel Sánchez-Pérez is Professor in Marketing in the Department of Economics and Business at the University of Almería, Spain. He also served as the Head of the Economic and Business Department and Coordinator of the Doctoral Program at the University of Almería, Spain. Cristina Segovia-López is Assistant Professor in Marketing and Marketing Research in the Department of Economics and Business at the University of Almería, Spain. Her research areas include strategic marketing, innovation, and commercialization. Eduardo Terán-Yépez is a Research Technician in Economic, Business, and Legal Sciences at the University of Almería, Spain. His research areas include international entrepreneurship, international marketing, collaborative economy, and sustainable entrepreneurship. He has published various articles in high-impact international journals.

Weitere Details

Erschienen: 09.11.2024

Umfang: xiv, 174 S., 2 s/w Illustr., 20 farbige Illustr.,

Sprache: ENG

Einband: GEB

ISBN/EAN: 9783031704871

Umbreit-Nr.: 4058367

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