Business Statistics for Competitive Advantage with Excel and JMP

Autorenportrait

Cynthia Fraser has over 21 years experience, as a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches business statistics. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Psychology and Marketing, Journal of International Business Studies, and Journal of Applied Social Psychology.

Weitere Details