Business Opportunities and Risks in China
Strategies and Recommendations from a European Perspective, Management for Professionals
Dathe, Tracy/Müller, Volker/Helmold, Marc
€74.89
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Autorenportrait
Tracy Dathe is a full-time Professor at Macromedia University in Berlin, Germany, where she teaches entrepreneurship, innovation, financial management and international communication. She owes her expertise in international cooperation not least to her practical experience in the industry. Her professional focus is on financial management and intercultural communication at multinational SMEs. Dipl.Ing. Volker Mueller is a senior manager at the European Chamber of Commerce in Beijing, China. He has more than 30 years of professional experience as a business executive and entrepreneur in China. Marc Helmold is a full-time Professor at the IU International University of Applied Sciences (IU) in Berlin, Germany. He also owns the consultancy MaHeLeanCon (Germany) and supports international transactions and market entry strategies.
Weitere Details
Erschienen: 25.06.2024
Umfang: xxiv, 220 S., 1 s/w Illustr., 79 farbige Illustr.,
Sprache: ENG
Einband: KT
ISBN/EAN: 9783031319358
Umbreit-Nr.: 3929129
