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Digital Pricing

Cover von Digital Pricing

A Guide to Strategic Pricing for the Digital Economy, Management for Professionals

Frohmann, Frank

Springer Verlag GmbH

69.54

(inklusive MwSt.)

Verfügbarkeit: Besorgungstitel, Festbezug

Autorenportrait

Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.

Weitere Details

Erschienen: 04.03.2023

Umfang: xv, 338 S., 48 s/w Illustr., 1 farbige Illustr., 3

Sprache: ENG

Einband: GEB

ISBN/EAN: 9783031245909

Umbreit-Nr.: 7571682

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