Consumer Nationalism and Barr's Irn-Bru in Scotland

Zusatztext

<p>This book connects a detailed analysis of Irn-Bru¿s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr¿s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies. </p>

Autorenportrait

<p></p><p>David Leishman is Senior Lecturer in Applied English at Grenoble Alpes University, France. </p> <p></p>

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