Business Leadership and Market Competitiveness

Zusatztext

<p>Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organizations status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance.</p>

Autorenportrait

<p>Andrée Marie López-Fernández is Professor and Researcher at Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, digital marketing, and consumer behavior. She is the author of <i>Convergence of Corporate Social Responsibility and Business Growth</i> (2015).</p>

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