Commercial Society

Zusatztext

<p><span>One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You dont want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.</span></p><p></p><p><span>The ethical question is: how do people have to live in order to make the world a better place with them than without them?</span></p><p></p><p><span>The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?</span></p><p></p><p><span>The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?</span></p><p></p><p><span>In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.</span></p>

Autorenportrait

<span>Cathleen Johnson teaches the Philosophy, Politics, Economics and Law program at the University of Arizona, USA.<br><br>Robert Lusch was Professor of Marketing at the University of Arizona, USA.<br><br>David Schmidtz is Kendrick Professor of Philosophy in the College of Social and Behavioral Sciences and Eller Chair of Service-Dominant Logic in the Eller College of Management, both at the University of Arizona, USA.</span>

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