Wine Wars II

Zusatztext

<p><span>Heres the inside scoop on the wine world.</span></p><p><span>Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the</span><span>terroirists</span><span> who resist them. This is the battle for the future of wineand for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine.</span></p><p></p><p><span>Wine Wars II</span><span>begins by exploring wine globalization, where readers follow Missionaries, Migrants, and Market Reforms to faraway New Zealand and learn how to unlock the secrets of their local retail Wine Wall by mastering the DaVino Code. Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why They Always Buy the Ten Cent Wine, and then probe the puzzle of Outlaws, Prisoners, and the Great Escape.</span></p><p><span></span></p><p><span>Who stands in the way of the global wine market's assault on wine's very soul? TheRevenge of the Terroirists! Resistance is not futile, because 'We Are All Terroirists Now, but that doesn't mean the future of wine is secure. A final section explores Wine's Triple Crisis, environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of</span><span>Wine Wars II</span><span>ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines.</span></p><p></p><p><span>Can the soul of wine survive and thrive in this unfriendly environment? You'll have to read</span><span>Wine Wars II</span><span>to find out!</span></p><p></p><p></p>

Autorenportrait

<p><span>Mike Veseth</span><span> is professor emeritus of international political economy at the University of Puget Sound. He is editor of the award-winning blog</span><span>The Wine Economist</span><span>and author of several books on the business and pleasure of wine, including</span><span>Extreme Wine; Money, Taste, and Wine</span><span>; and</span><span>Around the World in Eighty Wines</span><span>, which received the 2018 Gourmand International award for Best U.S. Book in Wine and Spirits Tourism and is included on BookAuthority.coms lists of the Best Wine Books of All Time and Best Wine Audiobooks of All Time. He currently lives in Tacoma, WA.</span></p>

Weitere Details