The Artist Entrepreneur

Zusatztext

<span>The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Todays artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.</span><br><br><span>Presenting creativity as a process with unlimited applications,</span><span>The Artist Entrepreneur</span><span>empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.</span>

Autorenportrait

<span>Ronald C. McCurdy</span><span>is professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (20022008).</span><br><br><span>Richard E. Goodstein</span><span>is professor of music at Clemson University and dean emeritus of the College of Architecture, Arts and Humanities.</span><br><br><span>Eric J. Lapin</span><span>is director of artistic initiatives for the Brooks Center for the Performing Arts and senior lecturer of music in the Department of Performing Arts at Clemson University.</span>

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