If Then
How One Data Company Invented the Future
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Zusatztext
Longlisted for the 2020 Financial Times / McKinsey Business Book of the Year. Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future.
Weitere Details
Erschienen: 24.06.2021
Umfang: XIV, 418 S.
Sprache: ENG
Einband: PB
Format: 2.8 x 19.8 x 13 cm
ISBN/EAN: 9781529386172
Umbreit-Nr.: 558501
