Blue Ocean Shift

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<i>Blue Ocean Shift</i> is the essential follow up to the classic <i>Blue Ocean Strategy</i> , the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. <i>Blue Ocean Shift</i> is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. <b>Critical reading for leaders, managers, and entrepreneurs alike.</b>

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