Contemporary Latina/o Media

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<p><b>The cultural politics creating and consuming Latina/o mass media.</b><br><br>Just ten years ago, discussions of<br>Latina/o media could be safely reduced to a handful of TV channels, dominated<br>by Univision and Telemundo. Today, dramatic changes in the global political<br>economy have resulted in an unprecedented rise in major new media ventures for<br>Latinos as everyone seems to want a piece of the Latina/o media market. While<br>current scholarship on Latina/o media have mostly revolved around important<br>issues of representation and stereotypes, this approach does not provide the<br>entire story.<br><br><br>In Contemporary Latina/o Media,<br>Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading<br>scholars to move beyond analyses of media representations, going behind the<br>scenes to explore issues of production, circulation, consumption, and political<br>economy that affect Latina/o mass media. Working across the disciplines of<br>Latina/o media, cultural studies, and communication, the contributors examine<br>how Latinos are being affected both by the continued Latin Americanization of<br>genres, products, and audiences, as well as by the whitewashing of mainstream<br>Hollywood media where Latinos have been consistently bypassed. While focusing<br>on Spanish-language television and radio, the essays also touch on the state of<br>Latinos in prime-time television and in digital and alternative media. Using a<br>transnational approach, the volume as a whole explores the ownership,<br>importation, and circulation of talent and content from Latin America, placing<br>the dynamics of the global political economy and cultural politics in the<br>foreground of contemporary analysis of Latina/o media.</p>

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