On the Scent of a Beautiful Life

Zusatztext

<p>This is the truly inspiring story of Suh Sung-whan, an entrepreneur who grew up in Gaeseong in North Korea, left school at the age of sixteen, and subsequently transformed a small family business into a multi-million dollar global cosmetics corporation, AmorePacific, famous for its perfumes and cosmetics across the world.</p><p>When Suh Sung-whan was a young boy in the 1930s, his mother supported their family by mixing and selling hand-pressed hair treatment oils, created from camellia nut trees. Inspired by his mother, he quickly learned the skills for developing and selling these products, and earned himself a spot in the first department store to open in Gaeseong a sign of the big things to come.</p><p>Suh Sung-whan soon experienced a major setback however, when he was called up to fight with the Japanese during World War II. Following Koreas liberation in 1945, he made a fully-fledged entry into business, expanding the company, now known as AmorePacific, both in Korea and worldwide. As well as developing a hugely successful cosmetics business, he also dedicated time to developing green tea farms in the Jeju and Honam regions, and launched OSulloc, his own tea company.</p><p>This is the fascinating story of how a young boy took a small family business and developed it into a global company, which has been at the forefront of booming trade in Korea.</p>

Autorenportrait

Han Mi-ja was born in 1962 in Hwaseong, Gyeonggido. She wrote and published many books on the history and legacy of the company, including<i>A Beautiful Commitment: Osulloc Story</i>, and<i>Journey of Beauty: Spring, Brook, River and Ocean</i>(a corporate history of AmorePacific). She died in 2015.

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