The Catalyst

Zusatztext

From the author of New York Times bestseller <i>Contagious</i> comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? <b>Blends research-based insights with immensely practical guidance.</b>

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