Strategic Political Communication

Zusatztext

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why.<i>Strategic Political Communication</i> provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Autorenportrait

<b>Karen Johnson-Cartee</b> is professor of advertising, public relations, and communication studies at the University of Alabama.<b>Gary A. Copeland</b> is professor of telecommunication, film, and communication studies at the University of Alabama.

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