Why It Sells

Zusatztext

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesian entertaining and insightful tour guidedecodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects.<i>Why It Sells</i> will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Autorenportrait

<b>Marcel Danesi</b> is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include<i>My Son Is an Alien: A Cultural Portrait of Today's Youth</i> and<i>Cool: The Signs and Meanings of Adolescence</i>, and he is the editor-in-chief of<i>Semiotica</i>.

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