The New Nature of Business

Zusatztext

<p><b>Learn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future</b><p>In<i>The New Nature of Business: The Path to Prosperity and Sustainability,</i> businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating sustainable prosperity, and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.<p>You'll find:<ul><li>A first-hand account of global healthcare company Roche's sustainability practice, as told by André (Roche's vice-chairman), chairman Severin Schwan, and several other senior management members</li><li>Case-studies and lessons of organizations with visionary leaders, such as INSEAD, IKEA, Harley Davidson, and Holcim, all of whom have taken a holistic view of their role in the world, and succeeded in doing well while doing good</li><li>Strategies for addressing the negative externalities and trade-offs that arise from doing business; identifying the right metrics and targets to deliver on your purpose; and accounting for human, social, and natural capital, alongside financial capital</li></ul><p>A must-read book for business leaders, entrepreneurs, and changemakers at companies around the world,<i>The New Nature of Business,</i> is also insightful and timely for those who advise or oversee companies and their leadership teams.

Autorenportrait

<p><b>ANDRÉ HOFFMANN</b> is the Co-founder of InTent, an international platform that accelerates sustainable solutions. He's also the Vice Chairman of Roche Holding, an international pharmaceutical company, and a board member of the World Economic Forum.</p><p><b>PETER VANHAM</b> is Editorial Director, Leadership, at<i>Fortune</i>magazine, where he covers corporate sustainability and social impact. He is the author of several books, including<i>Stakeholder Capitalism</i> (with Klaus Schwab) and<i>Before I Was CEO</i>.</p>

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