Disciplined Entrepreneurship Startup Tactics

Zusatztext

<p><b>A hands-on, practical roadmap to get from great idea to successful company</b></p><p>In<i>Disciplined Entrepreneurship: Startup Tactics</i>, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling<i>Disciplined Entrepreneurship</i>, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.</p><p>This is not a theoretical book. Youll find ground-level, down-and-dirty entrepreneurial tacticslike how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first productsthat keep your firm growing. These tactics maximize your impact with limited resources. Youll also discover:</p><ul><li>Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions</li><li>Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product</li><li>Methods for equity distribution that minimize conflict and maximize investor return</li></ul><p><br />An invaluable resource for founders and entrepreneurs,<i>Disciplined Entrepreneurship: Startup Tactics</i>will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.</p>

Autorenportrait

<p><B>PAUL CHEEK</B>is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MITs first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to<i>Forbes</i>30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website,<b>PaulCheek.com</b>, or follow him on LinkedIn.

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