Reinventing Virtual Events

Zusatztext

<p><b>Make your next webinar something to write home about</b></p><p>In<i>Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance</i>, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, youll learn a novel way to produce online experiences the authors call Customer-Centric Events, hybrid, go-to-market simulations that generate high levels of attendance and participation.</p><p>The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. Youll discover how to:</p><ul><li>Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience</li><li>Use the authors signature G.A.M.E.S. framework to drive high-quality leads</li><li>Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry</li></ul><br /><p>A cant-miss playbook that turns everything you know about virtual events on its headand shakes it up for good measure<i>Reinventing Virtual Events</i> is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.</p>

Autorenportrait

<P><b>JUSTIN MICHAEL</b> is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years experience in sales leadership.<P><b>JULIA NIMCHINSKI</b> is an entrepreneur, former CMO, and Editor/Founder of GTM Mag. Shes the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the worlds first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.

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