Football and Management

Zusatztext

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Autorenportrait

Sten Söderman is Professor in the School of Business at Stockholm University, Sweden. He frequently contributes to research on scientific development in the fields of international business, sports management, entrepreneurship and innovation.

Weitere Details