Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

Zusatztext

For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Heres how:Focus on the Front End of the Entrepreneurial Process : The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference : A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan : The book provides tips and suggesting for presenting a business plan with confidence

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