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Zusatztext

<p><b>Help transform your business and innovate like the world's top tech companies!</b></p><p>In<b>INSPIRED,</b> product thought leader Marty Cagan revealed the best practices and techniques used by the<i>top product teams</i> operating in the product model. Next,<b>EMPOWERED</b> shared the best practices and techniques used by the<i>top product leaders</i> to provide their teams with the kind of environment they need to thrive in the product model.</p><p>Yet, the most common question after reading<b>INSPIRED</b>and<b>EMPOWERED</b>has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to<i>transform</i> to the product model?"</p><p><b>TRANSFORMED</b> was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.<br /><br /><b>TRANSFORMED</b>has three big goals:</p><ul><li>First, the book will<i> educate</i>you with a deep understanding of the product operating model, and what it means to work that way.</li><li>Second<i>,</i>the book will<i> convince</i>you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.</li><li>Third, the book will<i>inspire</i> you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.</li></ul><br /><p><b>TRANSFORMED</b> is written for those driving change, including the senior company leadersstarting with the CEOas well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.</p><p>Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group,<b>TRANSFORMED</b> is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.</p>

Autorenportrait

<p> This book has been written by the five SVPG product partners. Our belief is that to lead an effective transformation to the product model, it is critical to have personally been there and done that, and to truly know what good looks like. That is why each of our partners has built products for decades, first as a product creator, and then as a product leader, at several of the most successful tech-powered product companies in the world. You can learn more about the individual partners at<b>www.svpg.com/team</b>.

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