Strategy Beyond the Hockey Stick

Zusatztext

<p><b>Beat the odds with a bold strategy from McKinsey& Company</b></p><p>"Every once in a while, a genuinely fresh approach to business strategy appears"<br /><b>legendary business professor Richard Rumelt, UCLA</b></p><p>McKinsey& Company's newest, most definitive, and most irreverent book on strategywhich thousands of executives are already usingis a must-read for all C-suite executives looking to create winning corporate strategies.</p><i>Strategy Beyond the Hockey Stick</i> is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success.<p>"This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development."<br /><b>Frans Van Houten, CEO, Royal Philips N.V.</b></p><p>The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performancewhere 60% of companies reside, making very little economic profitto the top quintile where 90% of global economic profit is made. This movement does not happen by magicit depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition.</p><p>This is not another strategy framework. Rather,<i>Strategy Beyond the Hockey Stick</i> shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.</p><p>"A different kind of bookI couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams."<br /><b>Jane Fraser, CEO, Citigroup Latin America</b></p>

Autorenportrait

<p><b>SVEN SMIT</b> is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book<i>Granularity of Growth</i>.<p><b>MARTIN HIRT</b> is a Senior Partner in Greater China. He leads McKinsey's Global Strategy& Corporate Finance Practice.<p><b>CHRIS BRADLEY</b> is a Partner in Sydney. He leads McKinsey's Business Strategy service line.

Weitere Details