Book Yourself Solid

Zusatztext

<b>Kick off the cycle of success with serious self-promotion that works</b><p><i>Book Yourself Solid</i> is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"but that's not always the case. The key lies in<i>what you're busy doing</i>. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skillsyou need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would<i>like</i> them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your fieldand keep the business coming in long-term.<p><i>Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006.</i> This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.<ul><li>Build a solid foundation for a stellar public image</li><li>Enhance your reputation for trust and credibility</li><li>Perfect your pitch and pricing to attract higher-caliber clients</li><li>Adopt the six core strategies that will keep you booked solid</li></ul><p>Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients.<i>Book Yourself Solid</i> shows you how to kick off this cycle of success, and maintain it for the long term.

Autorenportrait

<p><b>MICHAEL PORT</b> is a small business expert and celebrated public speaking coach, host of the<i>Steal the Show</i> podcast, and the<i>New York Times</i> and<i>Wall Street Journal</i> bestselling author of six books, including<i>Steal the Show, Beyond Booked Solid, Book Yourself Solid ILLUSTRATED, The Contrarian Effect</i>, and<i>The Think Big Manifesto</i>.

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