Megatrends in Food and Agriculture

Zusatztext

<p>Highlights and examines the growing convergence between the food and agricultural industriesthe technological, environmental, and consumer-related drivers of this change, and the potential outcomes</p><p>This is the first book of its kind to connect food and the food industry with agriculture, water resources, and water management in a detailed and thorough way. It brings together a small community of expert authors to address the future of the food industry, agriculture (both for plants and animals), and waterand its role in a world of increasing demands on resources.</p><p>The book begins by highlighting the role of agriculture in today's food industry from a historical perspectiveshowing how it has grown over the years. It goes on to examine water management; new ways of plant breeding not only based on genetic modification pathways; and the attention between major crops (soy, corn, wheat) and so-called "orphan crops" (coffee, cocoa, tropical fruits). The book then turns towards the future of the food industry and analyzes major food trends, the new food, and "enough" food; discusses possible new business models for the future food industry; and analyzes the impact that the "internet of everything" will have on agriculture and the food industry. Finally,<i>Megatrends in Food and Agriculture: Technology, Water Use and Nutrition</i>offers scenarios about how agriculture, food, and the food industry might undergo some radical transformations.</p><ul><li>Assesses the evolution of food production and how we arrived at today's landscape</li><li>Focuses on key areas of change, driven by both innovation and challenges such as new technologies, the demand for better nutrition, and the management of dwindling resources</li><li>Highlights the role of better-informed consumers who demand transparency and accountability from producers</li><li>Is written by industry insiders and academic experts</li></ul><p><i>Megatrends in Food and Agriculture: Technology, Water Use and Nutrition</i> is an important resource for food and agriculture industry professionals, including scientists and technicians as well as decision makers, in management, marketing, sales, and regulatory areas, as well as related NGOs.</p>

Autorenportrait

<p><b>HELMUT TRAITLER,</b> "Senior Innovation Connector" for Swissnex San Francisco, California, United States.<p><b>MICHEL DUBOIS,</b> UniLaSalle, Beauvais, France.<p><b>KEITH HEIKES,</b> Chief Executive Officer, Cooperative Resources International, Wisconsin, United States.<p><b>VINCENT PÉTIARD,</b> Founder of Plant Sciences and Technology Corporate R&D at Nestlé, France.<p><b>DAVID ZILBERMAN,</b> Professor who holds the Robinson Chair in the Department of Agricultural and Resource Economics, University of California at Berkeley, United States.

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