The Bling Dynasty

Zusatztext

<b>Why the luxury market's fate rests in Chinese wallets</b><p>The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.<i>The Bling Dynasty</i> illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.</p><p>This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.</p><p>As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time.<i>The Bling Dynasty</i> runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.</p><p>Readers will:</p><ul><li>Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity</li><li>Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector</li><li>Gain insights on why there are no Chinese luxury brands challenging Western models</li><li>Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions</li></ul><p>China's big spenders are increasingly mobile and this is affecting key markets.<i>The Bling Dynasty</i> provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.</p>

Autorenportrait

<p><b>ERWAN RAMBOURG</b> is a managing director at HSBC in Hong Kong and the co-head of Global Consumer& Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past ten years. Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. He is regularly featured in the<i>Wall Street Journal</i> and the<i>Financial Times</i> and appears on CNBC and Bloomberg. Rambourg grew up in New York and has lived and worked in Paris and London. In 2011, he moved to Hong Kong.</p>

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