Stop Listening to the Customer

Zusatztext

<div><b>Don't let the customer get between you and building a strong valued brand</b><br /><br /></div><div>If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business listen to your brand.<i>Stop Listening to the Customer</i> offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.<br /><br />The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.<br /><br /> Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in<i>Stop Listening to the Customer</i>. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:<br /><br /> Avoid the pitfalls of drowning in customer data<br /> Establish a strong, brand-led business<br /> Develop a unique brand by embracing and leveraging your weaknesses<br /> Define your brand<br /> Get your customers to invest into you<br /><br /><i>Stop Listening to the Customer</i> is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.</div>

Autorenportrait

<p><b>Adam Ferrier</b> is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular guest on Sunrise, The Project, and Gruen, and a renowned keynote speaker. He didn't listen to the customer when he wrote this book.

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