MBA In A Day

Zusatztext

InhaltsangabeBased on Steven Stralser's popular seminar series, MBA in a Day(r) offers concise, comprehensive coverage of the vital business topics, important concepts, and proven strategies taught at top business schools. For busy professionals, this straightforward guide offers a comprehensive business education without the time and money of graduate school. Though suitable for anyone, this book is especially helpful for professional service providers-such as doctors and lawyers-who have extensive training in their profession, but want to learn the business skills necessary to manage a practice or small business. MBA in a Day fills the gap for those who need to understand fundamental business principles they were never taught during their professional education in specialized fields such as law, medicine, engineering, and architecture. Small business owners and entrepreneurs will find here the same tactics and strategies that full-time MBA students use to get ahead. These classic business essentials are written in plain English, adaptable to any industry or profession, and applicable to today's complex economic world. Packed with illustrative examples, helpful anecdotes, and real-world case studies, it's useful as both a guide to learning the fundamentals of business and as a handy reference on your bookshelf. Divided into four sections-covering management and policy; economics, finance, and accounting; marketing; and systems and processes-this handy resource is easy to navigate and simple to use. Inside, you'll find MBA-level advice on these topics and many more: * Human resources and personal interaction * Ethics and leadership skills * Fair negotiation tactics * Basic business accounting practices * Fundamentals of economics * Marketing strategies * Advertising and promotion * Effective communication and presentations * Project management * Information technology * Using the Internet for business purposes * Quality control measures For professionals focused on the day-to-day challenges of running a successful practice, operating a small business, or launching a new venture, MBA in a Day presents the essential principles and concepts taught at today's best business schools.

Autorenportrait

STEVEN STRALSER, PhD, is a clinical professor at Thunderbird: The Garvin School of International Management, where he teaches entrepreneurship. He is the founder and CEO of the Center for Professional Development, an organization dedicated to the further training and development of professionals. Dr. Stralser's MBA in a Day(r) seminar series brings leading-edge concepts and principles taught in today's best business schools to professionals everywhere.

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