Simplify

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The bestselling author of <i>The 80/20 Principle</i> reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits. Some firms simplify on price, others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? <b>With case studies of some of the most famous firms of the last hundred years.</b>

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