The Business Book
Big Ideas Simply Explained
Marcouse, Ian/Anderson, Philippa/Black, Alexandra et al
€29.90
(inklusive MwSt.)
Verfügbarkeit: Lieferbar
Zusatztext
How do you build a successful brand, and why do some firms thrive while others fail? This updated edition of The Business Book answers these questions with clear explanations of key ideas in business, strategy, and management. Featuring over 90 concepts - from Big Data to cash flow - it uses graphics, diagrams, and quotes to make complex topics easy, plus new content on AI, the gig economy, and more.
Weitere Details
Erschienen: 02.04.2026
Umfang: 360 S.
Sprache: ENG
Einband: GEB
Format: 2.5 x 24 x 20.3 cm
ISBN/EAN: 9780241696071
Umbreit-Nr.: 7795054
