Ribbon Culture

Zusatztext

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Autorenportrait

SARAH E.H. MOORE is Research Assistant at the Department of Sociology, University of Kent, UK. Her research interests lie in the sociology of compassion, risk culture and health.

Weitere Details